Eho contenido-pe
Three Emotions Marca Rehegua Identidad Tsuyoshi Omori omba'apóva

Three Emotions Marca Rehegua Identidad Tsuyoshi Omori omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.


FieroTa'ãnga· 2021

Three Emotions Marca Rehegua Identidad

Tsuyoshi Omori -gua

Mba'eporuhára: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

13,206

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #117934 Peg̃ua

Sa'y

Diseño

Three Emotions Marca Rehegua Identidad Rehegua

Mbohapy Ñemomýi (Three Emotions) ha'e peteĩ marca rehegua identidad ojejapova'ekue peteĩ organización mba'apohare rembiapo rekovegua Japón-pe g̃uarã. Ko organización omba'apo Hansen mba'asy sanatoriokuéra oike hag̃ua UNESCO Yvy Arapy Ñemomba'e Guasu Rendápe. Pe logo ombojoaju mbohapy pictograma he'ise vy'a'ỹ, py'ambyasy ha jerovia. Peteĩ-teĩ pictograma juru ojejapo peteĩ tape ára (puente) rechaka rupi, ha ojehecha avei letra H-rami. Pe tape ára he'ise peteĩ tape ára tee ojejapova'ekue peteĩ yvy'i ári, upépe oĩ mokõi sanatorio. Poster-kuéra 594 rupi 841 milímetro-pe ojehechauka mitã ñemongakuaaha, kindergartenha ha hospital-kuérape.

Jeguerohory

A' Design Award Fiero Rehegua

Three Emotions Marca Rehegua Identidad ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Three Emotions Marca Rehegua Identidad ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Three Emotions Marca Rehegua Identidad oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva
The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Tuichakue ha Ñemyenyhẽ
Poster: Width 594mm x Height 841mm
Ñe'ẽ Rape
leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Ñeapopy Tecnología
First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Diseño Jepy'apy
To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Ñesẽheka
The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiración
Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Proyecto Ára Tuichakue
This logo was released in May 2019, updated in April 2020.
Mba'apo Rape
Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patente-kuéra
Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Aty Rembiguái
Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Ta'ãnga Mba'eñemoneĩ
Image#1:Photographer Hikaru Kodani, 2020.
Image#2:Photographer Hikaru Kodani, 2020.
Image#3:Photographer Hikaru Kodani, 2020.

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