Mingluye Ka'aguy Kaguy Ryru Wen Liu, Bo Zheng and Weijie Kang omba'apóva

Mingluye Ka'aguy Kaguy Ryru Wen Liu, Bo Zheng and Weijie Kang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2021

Mingluye Ka'aguy Kaguy Ryru

Wen Liu, Bo Zheng and Weijie Kang -gua

Mba'eporuhára: Anhui Mingguang Liquor Co., Ltd

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

19,550

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119677 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Mingluye Ka'aguy Kaguy Ryru Rehegua

Mingluye ha'e peteĩ ka'aguy jeguateka ojejapo vaʼekue peteĩ baijiu-pe g̃uarã, peteĩ chína-ygua kaguy tradicional ojejapóva umi poroto hovyũ (mung bean) rehe. Pe vaso rechaka oñemog̃uahẽ pe poroto hovyũ rehe, ojeporúva avei chína-pe pohã ramo. Umi tupa morotĩ ijyvate opárupi pe vaso rehe omomanduʼa pe poroto ryepýpe ha ohechauka peteĩ tekove pyahu. Pe vaso retepýpe oĩ apyka pyahu umi ka'aguy hoja, ha'ỹi ha yva mung bean-guáva, ha pe hyryʼi oguereko peteĩ ára-texture ijehegui rupive. Pe karameguã okápe ojejapo kuatia especial rehe, oñemoĩ hese chape ha apyka. Pe jeguateka oñemoĩ ipyahẽ hag̃ua ha oñemomichĩ hag̃ua umi material puru.

Jeguerohory

A' Design Award Brónse Rehegua

Mingluye Ka'aguy Kaguy Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Mingluye Ka'aguy Kaguy Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Mingluye Ka'aguy Kaguy Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Tuichakue ha Ñemyenyhẽ: 130mm*100mm*280mm
Ñe'ẽ Rape: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Ñeapopy Tecnología: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Diseño Jepy'apy: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Ñesẽheka: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspiración: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Proyecto Ára Tuichakue: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Mba'apo Rape: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Aty Rembiguái: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang