Burning Tea Y'u Vosa Rembiasakue Genki Forest omba'apóva

Burning Tea Y'u Vosa Rembiasakue Genki Forest omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2021

Burning Tea Y'u Vosa Rembiasakue

Genki Forest -gua

Mba'eporuhára: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

12,696

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119725 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Burning Tea Y'u Vosa Rembiasakue Rehegua

Burning Tea ha'e peteĩ envase diseño peteĩ y'u vosa che rakykue g̃uarã. Pe vosa ojejapo PET-gui, peteĩ plástico ivevúiva ha ohechaukáva, ombohovakéva jehapy. Pe letra ha'e itĩngy ha ihũ, ha peteĩ tata rendy sa'yju ojehechauka henondépe, upéicha pe apoyekombo'e ojehecha porã opárupi ojoajúva estante-pe. Pe marca réra ojejapo tai apopyre yma tuicha ombojoja fórmula Ñe'ẽporãhaipy Chino Antiguo-pe. Pe vosa oguereko 66 mm ipeteĩme ha 220 mm iyvatéme. Pe kuriai ojejapo oiketereígui g̃uarã ojejapyhy porãve, ha peteĩ apyka ijupety oguerekóva ombohetave imbaretekue. Umi sa'y henyhẽva ombohysyi peteĩteĩ sabor.

Jeguerohory

A' Design Award Fiero Rehegua

Burning Tea Y'u Vosa Rembiasakue ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Burning Tea Y'u Vosa Rembiasakue ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Burning Tea Y'u Vosa Rembiasakue oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Tuichakue ha Ñemyenyhẽ: Width 66mm x Height 220mm
Ñe'ẽ Rape: Branding, Packaging, bottle, 3D, water
Ñeapopy Tecnología: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Diseño Jepy'apy: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Ñesẽheka: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiración: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Proyecto Ára Tuichakue: The project started in June 2017.
Mba'apo Rape: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Aty Rembiguái: Xiaochen Liu
Chu Xu
Ta'ãnga Mba'eñemoneĩ: Xiaochen Liu