Underforest: Select Primary Function: Ñemoñe'ẽ Rerakuaa Yi-Jen Tu omba'apóva

Underforest: Select Primary Function: Ñemoñe'ẽ Rerakuaa Yi-Jen Tu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

Underforest: Select Primary Function: Ñemoñe'ẽ Rerakuaa

Yi-Jen Tu -gua

Mba'eporuhára: Chiayi Forest District Office - Forestry Bureau

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

44,354

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #121055 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Underforest: Select Primary Function: Ñemoñe'ẽ Rerakuaa Rehegua

Underforest: Select ha'e peteĩ marca rerakuaa ojejapóva umi mba'e ojejapóva ka'aguy guýpe rehegua economía Taiwán-pegua rehe. Pe logo oñemoheñói irundy triángulo hovyũ ka'aguýicha rupive, ohechaukáva pe caractere china "ka'aguy" rehegua ha ohechauka pe apytu'ũ oikojoja hag̃ua ka'aguy ndive. Pe hovyũ ka'aguýicha ohechauka umi mba'e naturales, ha pe oro matte ohechauka pe economía potenciál. Pe embalaje oiporu kuatia simili oguerekóva peteĩ textura oñemboja'éva yvyrare, ha oñemohu'ã oro matte hot foil ñehesa'ỹijo rupive. Pe táva ñembojoaju ha umi embalaje ojoguerekóva mbojoja rupive omomichĩ umi mba'e repykue ha oipytyvõ umi ka'aguy rembiapohára tenda pegua.

Jeguerohory

A' Design Award Pláta Rehegua

Underforest: Select Primary Function: Ñemoñe'ẽ Rerakuaa ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Underforest: Select Primary Function: Ñemoñe'ẽ Rerakuaa ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Underforest: Select Primary Function: Ñemoñe'ẽ Rerakuaa ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Tuichakue ha Ñemyenyhẽ: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Ñe'ẽ Rape: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Ñeapopy Tecnología: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Diseño Jepy'apy: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Ñesẽheka: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Inspiración: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Proyecto Ára Tuichakue: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Mba'apo Rape: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Aty Rembiguái: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO