Tsarsky Reserve Kuatia Ñembyatyha Natalya Bilousova omba'apóva

Tsarsky Reserve Kuatia Ñembyatyha Natalya Bilousova omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2021

Tsarsky Reserve Kuatia Ñembyatyha

Natalya Bilousova -gua

Mba'eporuhára: Tsarsky Reserve

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,324

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #123199 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tsarsky Reserve Kuatia Ñembyatyha Rehegua

Ko embalaje tembi'u oñembotyhýivape g̃uarã rupive oñeha'ã omoheñói peteĩ marca ta'anga oñemohesakãva, ojeheyva'ekue umi ta'anga ojeporuetereíva tembi'u oĩva pire ryepýpe. Ojeporavo peteĩ solución diseño-rehe oñemopyendáva, omoĩva ombojokuaa'éva resa ichupe ogustaháicha tembi'u. Umi sa'y ojepurúva ojekuaáma porãiterei ambue tembi'u diseño apytépe. Avei, pe forma ñembosako'íva ko diseñópe omomba'eguasu peteĩ enfoque ko'ág̃agua ha upe jave ombotuichave universalidad remimoĩ. Upévare, ko diseño ojapo producto hasy'ỹva hag̃ua ojeguerohorývo opaichagua tapicha rupi.

Jeguerohory

A' Design Award Brónse Rehegua

Tsarsky Reserve Kuatia Ñembyatyha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Tsarsky Reserve Kuatia Ñembyatyha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Tsarsky Reserve Kuatia Ñembyatyha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Tuichakue ha Ñemyenyhẽ: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Ñe'ẽ Rape: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Ñeapopy Tecnología: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Diseño Jepy'apy: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Ñesẽheka: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiración: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Proyecto Ára Tuichakue: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Mba'apo Rape: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patente-kuéra: Trademark 2021. Trademark Holder NESANS Company
Aty Rembiguái: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Ta'ãnga Mba'eñemoneĩ: All of the separate images are given by client