The Taste of Heritage Kafé Pya'e Shawn Goh Chin Siang omba'apóva

The Taste of Heritage Kafé Pya'e Shawn Goh Chin Siang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

The Taste of Heritage Kafé Pya'e

Shawn Goh Chin Siang -gua

Mba'eporuhára: Hai Soon Leong Sdn. Bhd

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

30,186

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #123769 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Taste of Heritage Kafé Pya'e Rehegua

Pe diseño oñemombarete cliente rekohápe – peteĩ empresa familiar, generación guive generaciónme. Oñeñongatu ha oñeme'ẽ haguã pe he'ẽporã, oñemoheñói pe producto 'Herencia He'ẽporã' téra. Avei oserví símbolo ramo turismo malasio rehegua, upévare diseñador ojuhu pe concepto oñeñongatu haguã herencia cultural, omoinge cliente remiandu, ombojoaju umi kultura ymaguarei umi etnia opaichagua pe diseño-pe ojapo haguã hetave ava oikuaa kultura malasio ha oñemombarete Arte Malasio rehe.

Jeguerohory

A' Design Award Pláta Rehegua

The Taste of Heritage Kafé Pya'e ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ The Taste of Heritage Kafé Pya'e ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Taste of Heritage Kafé Pya'e ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Tuichakue ha Ñemyenyhẽ: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Ñe'ẽ Rape: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Ñeapopy Tecnología: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Diseño Jepy'apy: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Ñesẽheka: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspiración: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Proyecto Ára Tuichakue: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Mba'apo Rape: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patente-kuéra: -
Aty Rembiguái: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Ta'ãnga Mba'eñemoneĩ: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.