Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) Yuchen Han omba'apóva

Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) Yuchen Han omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Zhen Hao E Jagua Rembi'u Rembyaty (Packaging)

Yuchen Han -gua

Mba'eporuhára: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

9,472

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #126938 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) Rehegua

Zhen Hao E ha'e peteĩ rembyaty jagua rembi'urã ha jagua mbojaru rembi'urã g̃uarã. Ko jehai oipuru Chína retã reko, ohechaukávo jaguakuérape emperador ymaguare ojuehegua. China-pe, umi jagua jára ojekuaa heta jey mburuvichakuéra oservívo hymba angirũme, ha ko apytu'ũ ombosako'i umi ta'anga. Umi jagua ta'anga puka rehegua ohechauka mba'eichaguápa hi'ete jagua – ombojoja michĩva jaguakuéra umi tuichavévagui ha mbytepegua. Sa'y ojoavýva ombojoavy jagua rembi'u umi mbojaru rembi'ugui, upéicha oikuaaporãve umi rembyaty. Oñemboguapy kuatia recycled, kuatia corrugada ha bolsa aluminio foil-guigua.

Jeguerohory

A' Design Award Fiero Rehegua

Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Tuichakue ha Ñemyenyhẽ: 28.5*21cm
20*30cm
20*36cm
23*40cm
Ñe'ẽ Rape: Dog food, Oriental style, Package Design, Cartoon Dog
Ñeapopy Tecnología: Recycled paper, corrugated paper, aluminium foil bag.
Diseño Jepy'apy: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Ñesẽheka: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiración: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Proyecto Ára Tuichakue: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Mba'apo Rape: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.