Q Shinshu Apple Pie Laboratory Identidad Marca Nobuya Hayasaka omba'apóva

Q Shinshu Apple Pie Laboratory Identidad Marca Nobuya Hayasaka omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2022

Q Shinshu Apple Pie Laboratory Identidad Marca

Nobuya Hayasaka -gua

Mba'eporuhára: Arica Design Inc

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

43,559

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #127316 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Q Shinshu Apple Pie Laboratory Identidad Marca Rehegua

Kóva ha'e mba'apo branding Q-pe guarã, pehẽ manzana-gua vende especialista. Tipografía vende réragua, Q, ojejapo ojeporúvo manzana motivo ha símbolo ramo ko vendépe guarã. Opaite tembiporu marca-gua, umíva okápe, okapýpe, iluminación, apyka, uniforme ha empaque, ojejapo ojeporúvo ko símbolo simple. Oñemboajúva concepto producto-gua ojeporúva material iñembýigui, umi tembiporu avei ojejapo simple, ojeporúvo sa'y ha textura material-kuéra, kuatia ha yvyra-icha, iñembýigui. Opaite diseño oñondive oĩ vende rembipotápe omomorãva manzana he'ỹha ypykuéragua.

Jeguerohory

A' Design Award Pláta Rehegua

Q Shinshu Apple Pie Laboratory Identidad Marca ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Q Shinshu Apple Pie Laboratory Identidad Marca ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Q Shinshu Apple Pie Laboratory Identidad Marca ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Tuichakue ha Ñemyenyhẽ: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Ñe'ẽ Rape: Branding, store design, pastry shop, apple pie store
Ñeapopy Tecnología: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Diseño Jepy'apy: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Ñesẽheka: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiración: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Proyecto Ára Tuichakue: It opened in October 2019 in Ueda City, Japan.
Mba'apo Rape: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Aty Rembiguái: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama