Guizhou Moutai Maoyuan Jiu Primary Function: Kaguy Rykue Ñemboja'o Luo Heng omba'apóva

Guizhou Moutai Maoyuan Jiu Primary Function: Kaguy Rykue Ñemboja'o Luo Heng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Guizhou Moutai Maoyuan Jiu Primary Function: Kaguy Rykue Ñemboja'o

Luo Heng -gua

Mba'eporuhára: Laboratory and Hopeful

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

19,152

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #133947 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Guizhou Moutai Maoyuan Jiu Primary Function: Kaguy Rykue Ñemboja'o Rehegua

Guizhou Moutai Maoyuan Jiu ha'e peteĩ ñemboja'o ojejapóva peteĩ china kaguy rykuépe g̃uarã. Pe limeta ojejapo vidrio-gui sandblasting rembiapokue reheve ha peteĩ logo rosa-óro ojejapóva embossing-pe. Pe ijajúra oñemohu'ã metal-spraying rembiapokue reheve, ha pe tapyũi apyte oñembopohýi vidrio ñañembojoguávape. Pe ryru okápegua oiporu hot stamping ha embossing. Hovyũ ha óro ha'e umi color ojeporuvéva. Umi ovoluvéva ohechauka Chishui Ysyry ojeporúva ñemoheñóipe, aỹirõ peteĩ tupã kuña oveveva pe tapyũipe ha peteĩ guyra crane pino rakãgui pe ijajúrape omoañete umi china rembiasakue tavarandu jehai.

Jeguerohory

A' Design Award Pláta Rehegua

Guizhou Moutai Maoyuan Jiu Primary Function: Kaguy Rykue Ñemboja'o ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Guizhou Moutai Maoyuan Jiu Primary Function: Kaguy Rykue Ñemboja'o ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Guizhou Moutai Maoyuan Jiu Primary Function: Kaguy Rykue Ñemboja'o ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Tuichakue ha Ñemyenyhẽ: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Ñe'ẽ Rape: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Ñeapopy Tecnología: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Diseño Jepy'apy: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Ñesẽheka: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiración: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Proyecto Ára Tuichakue: The project started in November 2019 in Jiangxi and finished.
Mba'apo Rape: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Aty Rembiguái: Luo Heng
Ta'ãnga Mba'eñemoneĩ: Luo Heng