Satine Jersey Kamby Ryru Blackandgold Shanghai omba'apóva

Satine Jersey Kamby Ryru Blackandgold Shanghai omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Satine Jersey Kamby Ryru

Blackandgold Shanghai -gua

Mba'eporuhára: Yili Group

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

13,862

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #134131 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Satine Jersey Kamby Ryru Rehegua

Satine Jersey ha'e peteĩ ryru ojejapo vaekue peteĩ kamby Jersey iporãitereíva g̃uarã. Ko diseño oipuru peteĩ estilo Art Deco ohechauka hag̃ua imba'eguasu ha ojehechauka hag̃ua mamóguio ou pe kamby. Pe fondo oñemyanyhẽ sa'yju Satine-pe ha pe logo ojejapo óro-icha. Umi óro-icha línea ohechauka peteĩ paisahe Inglaterra-pegua ha peteĩ chokokue kamby Jersey-gua, ojejopyva pe London Eye rupive. Pe productor réra ojejapyhy peteĩ motivo europeo sello lacre-icha ohechauka hag̃ua pe tradisión británico. Pe ryru pyahẽ ojejapo aluminio foil-gui ha pe ryru okaygua ojejapo kuatiáicha rovyũ hesakãva-gui.

Jeguerohory

A' Design Award Fiero Rehegua

Satine Jersey Kamby Ryru ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Satine Jersey Kamby Ryru ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Satine Jersey Kamby Ryru oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Tuichakue ha Ñemyenyhẽ: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Ñe'ẽ Rape: Packaging, milk, premium, China, Jersey
Ñeapopy Tecnología: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Diseño Jepy'apy: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Ñesẽheka: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiración: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Proyecto Ára Tuichakue: The project started in February, 2020 and the product is launched in April, 2020.
Mba'apo Rape: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Aty Rembiguái: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Ta'ãnga Mba'eñemoneĩ: All photos credits to blackandgold Shanghai, 2022.