DamoWang Taurine Energy Drink Función Primaria: Vosykue Energy Drink-pe Guarã Chi Forest omba'apóva

DamoWang Taurine Energy Drink Función Primaria: Vosykue Energy Drink-pe Guarã Chi Forest omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

DamoWang Taurine Energy Drink Función Primaria: Vosykue Energy Drink-pe Guarã

Chi Forest -gua

Mba'eporuhára: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

15,898

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #135611 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

DamoWang Taurine Energy Drink Función Primaria: Vosykue Energy Drink-pe Guarã Rehegua

Ñe'ẽ Aranduka: DamoWang Taurine Energy Drink ha'e peteĩ y funcional oĩva peteĩ lata fierro-pegua 250 mililitro-va. Pe lata oguereko 65,6 sa 91,8 milímetro-gui, ha ojejapo peteĩ ta'ãnga hesãikuáva transparente ha overáva, ojehai metal ape. Pe ta'ãnga ohechauka peteĩ persona, Chiyou-gui oñemboguatáva, peteĩ Tetã Ñu'ũ (China) mombe'u guasu ryepýgui okaru guasu, oñondivepa peteĩ kuãkuéra tenondegua ojechaukáva mbarete ha jeroviaha. Pe y oguereko ginseng ha loro poñy Tetã Ñu'ũgua, yvyra ha'e ojepurúva ymaite guive, oipytyvõvo ñande rekove pyahujey. Pe lata metal ojeikuaáva ipojoja jeguaraha ha oñemyro'ysã pya'e.

Jeguerohory

A' Design Award Brónse Rehegua

DamoWang Taurine Energy Drink Función Primaria: Vosykue Energy Drink-pe Guarã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ DamoWang Taurine Energy Drink Función Primaria: Vosykue Energy Drink-pe Guarã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. DamoWang Taurine Energy Drink Función Primaria: Vosykue Energy Drink-pe Guarã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Tuichakue ha Ñemyenyhẽ: 65.6mm x 91.8mm
Ñe'ẽ Rape: Branding, Packaging, Chinese National Tide
Ñeapopy Tecnología: High gloss iron transparent printing can on iron cans.
Diseño Jepy'apy: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Ñesẽheka: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiración: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Proyecto Ára Tuichakue: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Mba'apo Rape: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Aty Rembiguái: Yushu Zhang, Yiqun Tang
Ta'ãnga Mba'eñemoneĩ: Yushu Zhang, Yiqun Tang