Pentaheal Clinic Rebranding Marca Rekomarandu Pentaheal and Eidetic omba'apóva

Pentaheal Clinic Rebranding Marca Rekomarandu Pentaheal and Eidetic omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2022

Pentaheal Clinic Rebranding Marca Rekomarandu

Pentaheal and Eidetic -gua

Mba'eporuhára: Eidetic Marketing

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

13,735

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #135773 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pentaheal Clinic Rebranding Marca Rekomarandu Rehegua

Pentaheal Clinic Rebranding ha'e peteĩ marca rekomarandu ojejapóva peteĩ clínica médica koreanagua g̃uarã, oñemomba'apóva medicina funcional-pe. Pe identidad-gui motivo principal ha'e pe "extensión" (ojepysóva). Pe símbolo médico universal, pe cruz, ojeporu peteĩ lenguaje visual sencillo ramo, ikatuháicha ojekuaa umi paciente ou hag̃ua heta tetãgui. Pe símbolo ombojoaju pe cruz umi letra P ha H ndive, ha'éva pe clínica réra mombykyha. Pe eje del símbolo osẽ mokõive gotyo, upéicha pe marca oiko porã umi ítem de aplicación de formas ha tamaño ambueha g̃uarã. Avei ojejapo signage peteĩ-teĩ piso clínica pegua Seúl-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Pentaheal Clinic Rebranding Marca Rekomarandu ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Pentaheal Clinic Rebranding Marca Rekomarandu ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Pentaheal Clinic Rebranding Marca Rekomarandu ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Tuichakue ha Ñemyenyhẽ: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Ñe'ẽ Rape: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Ñeapopy Tecnología: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Diseño Jepy'apy: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Ñesẽheka: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspiración: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Proyecto Ára Tuichakue: The project started in July 2021 and finished in December 2021 in Seoul.
Mba'apo Rape: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Aty Rembiguái: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic