ZhenYue Logo ha Marca Rekove Guangzhou Cheung Ying Design Co. Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2022

ZhenYue Logo ha Marca Rekove

Guangzhou Cheung Ying Design Co. Ltd. -gua

Mba'eporuhára: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

13,907

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137424 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

ZhenYue Logo ha Marca Rekove Rehegua

ZhenYue ha'e peteĩ logo ha marca rekove ojejapova'ekue peteĩ tienda oñemuha tembi'u ipirumáva peteĩ ãgua. Pe logo omoĩ jehe pe kambuchi bambu ojeporúva ipiru haguã tembi'u apo, oñondivepa peteĩ dibujo ojeaóva. Pe marca réra letra kuéra ojoaju ha ojoapy, upéicha ojechauka peteĩ ary'ĩ tembi'u ipirumáva oñembyatýva peteĩ ãguápe. Pe sa'y naranja oñeporavo marca rekove sa'y ramo omombe'u haguã pe arte tradisional ha py'a guapy. Pe rekove ojejapo vector formape ha oñemoĩ pe embalaje ñemuha rehe, tienda kuérape, tienda online rehe ha propaganda kuérape. Foil oro ha screen printing ojeporu umi mba'e imprentahápe.

Jeguerohory

A' Design Award Brónse Rehegua

ZhenYue Logo ha Marca Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ ZhenYue Logo ha Marca Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. ZhenYue Logo ha Marca Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Tuichakue ha Ñemyenyhẽ: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Ñe'ẽ Rape: Logo, Branding, Packaging, Visual Identity, Graphic Design
Ñeapopy Tecnología: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Diseño Jepy'apy: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Ñesẽheka: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspiración: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Proyecto Ára Tuichakue: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Mba'apo Rape: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Aty Rembiguái: Creative Director: Zhiji Dong
Designer: Lu Gu
Ta'ãnga Mba'eñemoneĩ: Guangzhou Cheung Ying Design Co., Ltd..