Avant Modern Cuisine Marca Rechaukaha Jiawei Wu omba'apóva

Avant Modern Cuisine Marca Rechaukaha Jiawei Wu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2022

Avant Modern Cuisine Marca Rechaukaha

Jiawei Wu -gua

Mba'eporuhára: Jiawei Wu Design

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

15,986

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137847 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Avant Modern Cuisine Marca Rechaukaha Rehegua

Avant ha'e peteĩ restaurante tembi'u porãitereíva oĩva China-pe. Pe marca rape oiporu umi jára remimoinge ambue tetãme oĩhápe oikuaa hag̃ua umi cliente mandu'a ijojaha'ỹva oho háicha viaje-pe. Oñepyrũ peteĩ menú ojejaposéva pasaporte-icha. Peteĩteĩ tembi'u rire, umi cliente ohupyty peteĩ boleto personalizado ojejaposéva oñemohenda porã hag̃ua pe inspiración específica peteĩteĩ plato rapykuéri ha umi mandu'a umi táva guive. Ko tembi'u experiencia oiko iporãiterei jepémo ojejokoha oguata hag̃ua pandemia Covid rupi.

Jeguerohory

A' Design Award Brónse Rehegua

Avant Modern Cuisine Marca Rechaukaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Avant Modern Cuisine Marca Rechaukaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Avant Modern Cuisine Marca Rechaukaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Tuichakue ha Ñemyenyhẽ: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Ñe'ẽ Rape: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Ñeapopy Tecnología: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Diseño Jepy'apy: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Ñesẽheka: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiración: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Proyecto Ára Tuichakue: The project started in July 2020 in China and finished in March 2021.
Mba'apo Rape: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Aty Rembiguái: Jiawei Wu
Ta'ãnga Mba'eñemoneĩ: Jiawei Wu_Designer
Guanzhong Qiu_Photographer