Al Mocha Port Kafẽ Ñembyaty Elena Gamalova omba'apóva

Al Mocha Port Kafẽ Ñembyaty Elena Gamalova omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Al Mocha Port Kafẽ Ñembyaty

Elena Gamalova -gua

Mba'eporuhára: Al Mocha Port

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

29,899

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #140423 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Al Mocha Port Kafẽ Ñembyaty Rehegua

Heta ñembyaty moheñoikuaaha Al Mocha Port-pe g̃uarã, Arabia Saudita-pe. Ko diseño oñemoheñói tembiasakue, tekoha ha ñepyrũha rupive omoheñói hag̃ua peteĩ téra omokyre'ỹva añeteguáva ha mba'ekuaáva. Ko ñembyaty ha'e potĩ, ojekuaa porãkuaáva, iñambuéva ha nahesakãi marandu hetápe, omojoajúva yma ha ko'ãga. Sa'y Hovy Tĩ, Hovyũ Ka'aguy ha Kuarepoti oheka ojegueraha hag̃ua joguahára rendápe. Kafẽ ra'ãnga oĩva ikapépe ohechauka mba'éichapa omoheñoiha oma'ẽ porã mba'e poravopy rehe. Peteĩ sistema etikéta iñembykuaáva omoneĩ marka-pe oñemoambue porã ome'ẽva mba'e, ary pukukue jave.

Jeguerohory

A' Design Award Pláta Rehegua

Al Mocha Port Kafẽ Ñembyaty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Al Mocha Port Kafẽ Ñembyaty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Al Mocha Port Kafẽ Ñembyaty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Tuichakue ha Ñemyenyhẽ: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Ñe'ẽ Rape: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Ñeapopy Tecnología: Aluminum Stand Up Pouch, flat bottom, quad seal.
Diseño Jepy'apy: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Ñesẽheka: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiración: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Proyecto Ára Tuichakue: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Mba'apo Rape: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Ta'ãnga Mba'eñemoneĩ: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova