Dragon Boat Festival Karameguã Tembi'u Jopói Ajaka Yanhui Zhang omba'apóva

Dragon Boat Festival Karameguã Tembi'u Jopói Ajaka Yanhui Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2023

Dragon Boat Festival Karameguã Tembi'u Jopói Ajaka

Yanhui Zhang -gua

Mba'eporuhára: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

13,748

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #142241 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dragon Boat Festival Karameguã Tembi'u Jopói Ajaka Rehegua

Karameguã Jekuaka (Dragon Boat Festival) ha'e peteĩ karameguã tembi'u jopói ajaka ojejapova'ekue peteĩ tradisional chino arete rehehápe. Ko diseño ohechauka peteĩ tuicha jehecha réino aranduka arete ymaguare, ojejapova'ekue ysyry ta'anga (woodcut) tradisional guaigui reko rupive. Pe ajaka ojejapo industrial plancha apo rupive ha oñemoĩ yvytu sái ao rehe. Sa'yju taku rysýi ohechauka ko ta'anga detalle-kuéra, ha peteĩ sa'yju metal plancha oĩ sa'yju kuatiáre mbytépe. Pe ajaka oñembojuru mokõi hendápe ojoavýva. Poteĩ ajaka puku oñeguerohory mokõi hendápe ha ikatu ojoaju peteĩ scroll-pe térã ojehechauka ojoavy.

Jeguerohory

A' Design Award Brónse Rehegua

Dragon Boat Festival Karameguã Tembi'u Jopói Ajaka ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Dragon Boat Festival Karameguã Tembi'u Jopói Ajaka ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Dragon Boat Festival Karameguã Tembi'u Jopói Ajaka ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Tuichakue ha Ñemyenyhẽ: Box size: 400mm long, 293mm wide, 153mm high
Ñe'ẽ Rape: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Ñeapopy Tecnología: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Diseño Jepy'apy: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Ñesẽheka: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiración: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Proyecto Ára Tuichakue: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Mba'apo Rape: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Aty Rembiguái: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Ta'ãnga Mba'eñemoneĩ: Li An