Spot On Instalación Tesay Interactiva Responsive Spaces and Michael Holzer omba'apóva

Spot On Instalación Tesay Interactiva Responsive Spaces and Michael Holzer omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Itaju pegua Moĩ Jejapo Ñeha'ã Categoría-pe.

ItajuMoĩ· 2023

Spot On Instalación Tesay Interactiva

Responsive Spaces and Michael Holzer -gua

Mba'eporuhára: Creative Region / City of Linz

A' Design Award Itaju Rembiporuarã Moĩ Categoría-pe

540,171

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #144465 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Spot On Instalación Tesay Interactiva Rehegua

Umi vidriera tendápe nandi'ỹva ipurũ. Ko pandemia COVID-19 rupive maymaite, umi vidriera nandi'ỹva oiko peteĩ tema ipyʼave guarã táva Linz-pe. Hákatu oĩmbaʼe, umi tenda iporãitevéva táva pukukue jave, umi espacio haʼe avei área presentación-pe g̃uarã ojeporuvakue'ỹva ikatúva ojeporuve porã upe aja. Upévare oñemoheñói ko instalación vidriera rehegua ijojaha'ỹva ha ko concepto "Spot On" oĩva ipahápe. Umi instalación tesay interactiva omoambuéma umi vidriera nandi'ỹva obra de arte omombyrýva ha iñapysãva, ha avei omeʼe umi empresa local-pe peteĩ escenario temporal ivalioso. Rohayhũ. Linz.

Jeguerohory

A' Design Award Itaju Rehegua

Spot On Instalación Tesay Interactiva ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Spot On Instalación Tesay Interactiva ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Spot On Instalación Tesay Interactiva omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Tuichakue ha Ñemyenyhẽ: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Ñe'ẽ Rape: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Ñeapopy Tecnología: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Diseño Jepy'apy: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Ñesẽheka: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiración: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Proyecto Ára Tuichakue: Since August 2021 in Linz
Mba'apo Rape: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Aty Rembiguái: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Ta'ãnga Mba'eñemoneĩ: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus