Modulabs Sistema de Identidad Visual Wonseon Yu and Yoonhee Jeong omba'apóva

Modulabs Sistema de Identidad Visual Wonseon Yu and Yoonhee Jeong omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2023

Modulabs Sistema de Identidad Visual

Wonseon Yu and Yoonhee Jeong -gua

Mba'eporuhára: Modulabs

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,114

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #148300 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Modulabs Sistema de Identidad Visual Rehegua

Modulabs ha'e peteĩ sistema de identidad visual ojejapova'ekue peteĩ comunidad de investigación g̃uarã. Ko sistema de identidad ojejapo peteĩ tipografía variable ojeporavo hague specialmente g̃uarã. Pe tipografía orekóva peteĩ eje de crecimiento oĩva 300 pasos reheve, ombojoapy heta letra apo ñemoambue. Peteĩteĩ letra ojedibuja atentamente, ndaha'éi oñemoheñói forma geométrica-gui, upéicha omoheñói peteĩ carácter humano. Umi letra medio wobbly ohechauka acción ha exploración, ndaha'éi resultado perfecto. Umi miembro ikatu omboguapy pe tipografía oñemoĩ porã hag̃ua identidad-pe, ha umi herramienta interno oipytyvõ chupekuéra ojapo hag̃ua nombre ndaje jaikuaave'ỹre.

Jeguerohory

A' Design Award Fiero Rehegua

Modulabs Sistema de Identidad Visual ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Modulabs Sistema de Identidad Visual ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Modulabs Sistema de Identidad Visual oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Ñe'ẽ Rape: Identity, Typeface, System
Ñeapopy Tecnología: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Diseño Jepy'apy: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Ñesẽheka: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiración: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Proyecto Ára Tuichakue: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Mba'apo Rape: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patente-kuéra: trademarks: Modulabs (2023)
Aty Rembiguái: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong