Plant Professor Tembi'u Mbojái Hangzhou Chancemate Tech Corp. omba'apóva

Plant Professor Tembi'u Mbojái Hangzhou Chancemate Tech Corp. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2023

Plant Professor Tembi'u Mbojái

Hangzhou Chancemate Tech Corp. -gua

Mba'eporuhára: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,568

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #149013 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Plant Professor Tembi'u Mbojái Rehegua

Plant Professor ha'e peteĩ mbojái serie peteĩ marca tembi'u yvyty rehegua g̃uarã, oñemboguatáva umi mitã rusu táva pegua Chína-pe. Pe ãry ojahéi umi dumpling ky'a'ỹva, jelly ha kafégui. Peteĩ estilo visual peteĩ ombojoaju opa serie ha ombyaty umi marandu ingrediente ha caloría rehegua peteĩ sistema identificación-pe. Umi dibujo figurativo ha gráfico abstracto ojepysyrõ tekotevẽ'ỹre oñeñotỹ hag̃ua peteĩ mba'e vy'a. Umi etiqueta yképe ohechauka pe marca, pe producto ha pe ingrediente ratio. Umi caja mbykymi ojejapo kuatia recicla vévagui, oñemondohápe tinta ambiente rayhupáva, ha oĩporã oike hag̃ua peteĩ bolsa-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Plant Professor Tembi'u Mbojái ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Plant Professor Tembi'u Mbojái ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Plant Professor Tembi'u Mbojái ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Tuichakue ha Ñemyenyhẽ: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Ñe'ẽ Rape: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Ñeapopy Tecnología: Recyclable paper, environmentally friendly printing materials
Diseño Jepy'apy: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Ñesẽheka: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiración: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Proyecto Ára Tuichakue: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Mba'apo Rape: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Aty Rembiguái: Jin Xie