Dreavita Mental Wellness Marca Cansu Dagbagli Ferreira omba'apóva

Dreavita Mental Wellness Marca Cansu Dagbagli Ferreira omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2024

Dreavita Mental Wellness Marca

Cansu Dagbagli Ferreira -gua

Mba'eporuhára: Cansu Dagbagli Ferreira

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

20,492

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #158644 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dreavita Mental Wellness Marca Rehegua

Dreavita ha'e peteĩ tekoporã marca ñemotenondéva ha oimeraẽvévape g̃uarãva. Identidad visual oñemoheñói py'aguapy, momba'eguasu ha atención reheve, ohechauka hag̃ua marca mba'e oimeraẽvévape g̃uarãva. Pe konsepto osẽ yvymaráẽ mbarete idea guive ha hérava Ndahasýi oinspiráva Py'aguasu. Yvymaráẽ ra'ãnga ohechauka oĩmbaite, mbarete ha okakuaa, pe branding oipota ombohasa ko'ã ñe'ẽmondo afirmación rupive ha diseño michĩmi rupive. Umi ilustración oñecentra yvymaráẽ ra'ãnga rehe, ohechauka mba'éichapa jejapo jey jey ha py'aguasu oguereko resultado porã tekove rehegua.

Jeguerohory

A' Design Award Brónse Rehegua

Dreavita Mental Wellness Marca ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Dreavita Mental Wellness Marca ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Dreavita Mental Wellness Marca ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Tuichakue ha Ñemyenyhẽ: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Ñe'ẽ Rape: wellness, mental, health, psychology, identity, inclusive, community, nature
Ñeapopy Tecnología: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Diseño Jepy'apy: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Ñesẽheka: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiración: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Proyecto Ára Tuichakue: 2 months, 2023, United States and France
Mba'apo Rape: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery