Lax Marca Ñemoheñói Jonathan Ramirez and Juliana Betancur omba'apóva

Lax Marca Ñemoheñói Jonathan Ramirez and Juliana Betancur omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2024

Lax Marca Ñemoheñói

Jonathan Ramirez and Juliana Betancur -gua

Mba'eporuhára: Written and Drawn Studio

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

15,414

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #158898 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Lax Marca Ñemoheñói Rehegua

Pe cliente ojerure peteĩ logo ojejapo hag̃ua peteĩ marandu ñembyaty ha CRM ñe'ẽmondo mba'apohaguasúpe g̃uarã, ojehekávo peteĩ ñeñandu digital ha ko'ãgagua. Téra Lax ou ChiLax térã ReLax-gui, ome'ẽva peteĩ py'aguapy ñeñandu puruhárape. Oñemoĩ hag̃ua iñambuéva, omoinge peteĩ korasõ ta'ãnga, ohechauka tembiaporã jereko py'arõ oñemboykẽva umi CRM mba'apohaguasu ijeheguívape. Píxeles oñemoinge ohechauka hag̃ua marandu mba'eporãitereha ha digitalización. Upéicha, oñembojoja umi mba'e tuichavéva: peteĩ korasõ tembiaporã jehayhu rehegua, píxeles marandu rehegua, ha X py'aguapy rehegua.

Jeguerohory

A' Design Award Brónse Rehegua

Lax Marca Ñemoheñói ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Lax Marca Ñemoheñói ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Lax Marca Ñemoheñói ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Tuichakue ha Ñemyenyhẽ: The sizes depend of the media where it is applied
Ñe'ẽ Rape: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Ñeapopy Tecnología: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Diseño Jepy'apy: Craft something distinctive that articulates the technology, costumer care and digitalization
Ñesẽheka: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiración: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Proyecto Ára Tuichakue: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Mba'apo Rape: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Aty Rembiguái: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Ta'ãnga Mba'eñemoneĩ: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango