Heti Mba'e Réra ha Ñemboheko Cansu Dagbagli Ferreira omba'apóva

Heti Mba'e Réra ha Ñemboheko Cansu Dagbagli Ferreira omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Heti Mba'e Réra ha Ñemboheko

Cansu Dagbagli Ferreira -gua

Mba'eporuhára: Cansu Dagbagli Ferreira

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

17,393

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #158924 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Heti Mba'e Réra ha Ñemboheko Rehegua

Heti, hérava oúva ñe'ẽ Dakota 'Óga'-gui, oikuave'ẽ kamby omoheñóiva mba'éichapa óga hepy ypykuéra oñote'ỹva reheve, ombovy'áva ka'avo América del Norte ypykuéra. Ko marca impacto social-gua ome'ẽ peteĩ vore og̃uapy oipytyvõ hag̃ua tekoha indígena kuérape. Arandu Ndahasýiva, concepto marca rehegua, oguereko ta'ãnga ha hepy estilo indígena rehegua, ñemboheko oñemopyendáva arte Dakota simetría geométrica-gui, ohechauka equilibrio ha joaju. Pe diseño omoĩ ojoaju paleta morotĩ-hũva sa'y ojehechauka porãvéva reheve, omomba'evéva pypuku arte indígena rehegua contexto ko'ãg̃agua-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Heti Mba'e Réra ha Ñemboheko ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Heti Mba'e Réra ha Ñemboheko ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Heti Mba'e Réra ha Ñemboheko ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Tuichakue ha Ñemyenyhẽ: 12 oz can label dimensions are 151 x 195 mm
Ñe'ẽ Rape: native, indigenous, social, infused, drink, illustration
Ñeapopy Tecnología: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Diseño Jepy'apy: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Ñesẽheka: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiración: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Proyecto Ára Tuichakue: 8 months, 2023-2024, United States and France
Mba'apo Rape: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery