Every Treasure Tells A Story Ñemomarandu Rembiapo Jehechauka Zhou Haiwen, Che Shilong and Guo Cheng omba'apóva

Every Treasure Tells A Story Ñemomarandu Rembiapo Jehechauka Zhou Haiwen, Che Shilong and Guo Cheng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2024

Every Treasure Tells A Story Ñemomarandu Rembiapo Jehechauka

Zhou Haiwen, Che Shilong and Guo Cheng -gua

Mba'eporuhára: China Global Television Network Co., Ltd. Beijing, CN

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,861

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159827 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Every Treasure Tells A Story Ñemomarandu Rembiapo Jehechauka Rehegua

Opaite Mba'e Repy Oñe'ẽ Peteĩ Ñe'ẽ ha'e peteĩ ñemomarandu rembiapo jehechauka peteĩ documental mbykýpe, ohechaukáva sa peteĩ mba'e repy retã guasu Chínagui. Peteĩteĩ mba'e repy ojojoguaite peteĩ mbyja ndive, ha umi mbyjakuéra ohechauka ára ha tenda tuichakue. Peteĩteĩ mba'e repy avei oĩ hendive peteĩ ñemongeta jehechauka. Oĩ ijapyre'ỹva ha oĩ hesãikoa oĩva, ha peteĩteĩva oguereko iñe'ẽ teete. Kuatiañe'ẽ ha'e pe jehechauka ijapyra, oñemomanduáva Chína takuara pehẽngue, aja isâmbyhýva kuatia, kuatia yvyra pire pyre, ha kuatiañe'ẽ hatã pyre ndive. Ko jehechaukapy ombojoaju umi mba'e jehecha oiporukuaáva umi tetã ambue reko rehegua omba'apóva ohesa'ỹijóvo ko'a mombe'u.

Jeguerohory

A' Design Award Fiero Rehegua

Every Treasure Tells A Story Ñemomarandu Rembiapo Jehechauka ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Every Treasure Tells A Story Ñemomarandu Rembiapo Jehechauka ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Every Treasure Tells A Story Ñemomarandu Rembiapo Jehechauka oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Tuichakue ha Ñemyenyhẽ: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Ñe'ẽ Rape: Culture, China, Heritage, Creativity
Ñeapopy Tecnología: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Diseño Jepy'apy: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Ñesẽheka: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Inspiración: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Proyecto Ára Tuichakue: The project started in 2022 and is still in circulation worldwide.
Mba'apo Rape: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Aty Rembiguái: Zhou Haiwen, Che Shilong, Guo Cheng
Ta'ãnga Mba'eñemoneĩ: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng