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Guotai Longjiu Zuncang Baijiu Ryru Apo Ying Song Brand Design Shenzhen Co., Ltd omba'apóva

Guotai Longjiu Zuncang Baijiu Ryru Apo Ying Song Brand Design Shenzhen Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.


BrónseMba'eñongatuha· 2024

Guotai Longjiu Zuncang Baijiu Ryru Apo

Ying Song Brand Design Shenzhen Co., Ltd -gua

Mba'eporuhára: Guizhou Guotai Liquor Group Co., Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #161485 Peg̃ua

Sa'y

Diseño

Guotai Longjiu Zuncang Baijiu Ryru Apo Rehegua

Guotai Longjiu Zuncang ha'e peteĩ ryru apo peteĩ baijiu china-gua iporãitereíva g̃uarã, ojejapóva Chishui Ysyry rembe'ýpe. Pe hu'itĩ mba'e apopy mombyry pyahárupi omomanduʼa Chishui Ysyry ohasáva Yunnan-Guizhou Meseta rupive ha peteĩ mbói guasu ojeguatáva arai apytépe. Pe limeta itá arã ojejapo ojoguaha peteĩ sello jade ñemoĩramíva ha oñemboty peteĩ tapa metal-gui yguápe. Pe brocado, peteĩ ao apo tradicional china-gua, ojapo pe etiqueta ha omomanduʼa umi ao mbói guasu opáva reikuaáva. Umi líneas mbói guasu-gua ojejapóva po pópe oñemoambue puntos data-pe pe telar g̃uarã. Pe limeta ipuku 90 por 90 por 215 milímetro.

Jeguerohory

A' Design Award Brónse Rehegua

Guotai Longjiu Zuncang Baijiu Ryru Apo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Guotai Longjiu Zuncang Baijiu Ryru Apo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Guotai Longjiu Zuncang Baijiu Ryru Apo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva
This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Tuichakue ha Ñemyenyhẽ
bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Ñe'ẽ Rape
Chinese Baijiu packaging, packaging design
Ñeapopy Tecnología
We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Diseño Jepy'apy
The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Ñesẽheka
Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspiración
The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Proyecto Ára Tuichakue
The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Mba'apo Rape
Bottle with metal cap from top
Aty Rembiguái
Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Ta'ãnga Mba'eñemoneĩ
IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,

Patrocinado

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Diseño Porã Oñeñangareko Porãvaerã

A' Design Award ha'e premio internacional, jurado reheve, diseño porã pegua. Eike A' Design Award-pe erekóvo ijeheguíva ñemoneĩ, ñemyasãi, mba'ete ha nde mba'apo ñemoherakuã. Emoĩ nde mba'apo A' Design Award-pe ha eñeha'ã ejapo hag̃ua A' Design Prize.

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