Rebrand Next Primary Function: Marca ñemboguata Eluan Araujo omba'apóva

Rebrand Next Primary Function: Marca ñemboguata Eluan Araujo omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2026

Rebrand Next Primary Function: Marca ñemboguata

Eluan Araujo -gua

Mba'eporuhára: Ash Studio

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

14,435

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #167125 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Rebrand Next Primary Function: Marca ñemboguata Rehegua

Book Text: Ko tembiapo ohechauka peteĩ techaukaha rehegua apopyre ojejapóva ohechauka hağua oñondive jeikove ha jeku'ekue mbytepegua ñemoñare iñambuéva apytépe peteĩ tekoha oñondivegua ryepýpe. Pe ñe'ẽme'ẽ oñemopyenda peteĩ hesakãva ha imodularva geométrico ijaguerekóva omoneĩva ojeporu hağua ipya'evar mokõivéicha oñeñangarekóvo pe visual peteĩchagua rehe. Pe techaukaha ombojoaju formal jehecha vevýi ha simbólico pypuku ndive, omoneĩva ojehekombo'e mbohapyvéicha ha oikóva heta oñondivegua rehe. Upéva rire osẽ peteĩ techaukaha aramboty ha oikóva oĩpotáva umi tekoha oikotevẽvape peteĩ mbojojaha ko'ág̃agua ñe'ẽ ha jepokuaa apytépe.

Jeguerohory

A' Design Award Brónse Rehegua

Rebrand Next Primary Function: Marca ñemboguata ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Rebrand Next Primary Function: Marca ñemboguata ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Rebrand Next Primary Function: Marca ñemboguata ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Tuichakue ha Ñemyenyhẽ: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Ñe'ẽ Rape: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Ñeapopy Tecnología: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Diseño Jepy'apy: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Ñesẽheka: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiración: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Proyecto Ára Tuichakue: The project was developed between March and April 2024 in Curitiba, Brazil.
Mba'apo Rape: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.