Viewpoints Techaukaha Ta'anga Rechaukaha Teete Chung Sheng Chen, Ting Yuan and En Yang omba'apóva

Viewpoints Techaukaha Ta'anga Rechaukaha Teete Chung Sheng Chen, Ting Yuan and En Yang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2025

Viewpoints Techaukaha Ta'anga Rechaukaha Teete

Chung Sheng Chen, Ting Yuan and En Yang -gua

Mba'eporuhára: Tainan University of Technology/Product Design Deparment

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

94,442

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #168919 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Viewpoints Techaukaha Ta'anga Rechaukaha Teete Rehegua

Viewpoints ha'e peteĩ techaukaha visual rehegua peteĩ tape ári mba'yrukuéra diseño rechaukaha oikóva Tainan-pe. Ko techaukaha ombojoaju Tainan 400 ary rembiasakue ko'agãgua arandu kuaapy ha tape'i rehegua tekove ndive. Ta'anga po rupive ojejapóva ha bolígrafo rapykuere isãsóva ohechauka tapichakuéra, mba'ekuéra ha tenda ára ha ára ojoajúvape. Umi sa'y ojeporavo táva ijerére oĩva óga apopyrégui, umíva apytépe ladrillo pytã, tápia sa'yju kangy ha sa'y aku porãva. Ko diseño ojeporu póster, kuatia sãmbyhyha, techaukaha rechaukarã, social media ha ta'anga digital oñemohendávape, ha peteĩteĩva formato oñemoambue ojehecha hag̃ua akóinte peteĩcha.

Jeguerohory

A' Design Award Pláta Rehegua

Viewpoints Techaukaha Ta'anga Rechaukaha Teete ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Viewpoints Techaukaha Ta'anga Rechaukaha Teete ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Viewpoints Techaukaha Ta'anga Rechaukaha Teete ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future.
Tuichakue ha Ñemyenyhẽ: Poster A1: Width 594mm x Height 841mm,
Brochure A2:Width 490mm x 524mm,
Digital Banner 1080px x1920px,
Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications.
Ñe'ẽ Rape: Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture
Ñeapopy Tecnología: The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites.
Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation.
Diseño Jepy'apy: The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics.
Ñesẽheka: 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites.
2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding.
3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value.
This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme.
Inspiración: ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy.
Proyecto Ára Tuichakue: The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October.
Mba'apo Rape: The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction.
Patente-kuéra: acdesign associates International Co.,Ltd
Aty Rembiguái: ChungSheng Chen
TingYuan Lin
EnYang Chen
EnJia Hsu
WanYun Lo
acdesign Associates International Co.,Ltd
Cultural Affairs Bureau,Tainan City Government
Tainan University of Technology
Ta'ãnga Mba'eñemoneĩ: acdesign associates International Co.,Ltd