Daity Yva'a Jukysy Ytyry Mohsen Koofiani omba'apóva

Daity Yva'a Jukysy Ytyry Mohsen Koofiani omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2025

Daity Yva'a Jukysy Ytyry

Mohsen Koofiani -gua

Mba'eporuhára: Zarrin Ghazal Co. - DAITY Ice cream

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

13,599

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #170509 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Daity Yva'a Jukysy Ytyry Rehegua

Ko diseño ojejapo peteĩ estilo pop-art moderno ha ovy'aitereíva gotyo. Ojeporúvo sa'y vy'a'i, oñemoinspira arahakúpe oñembojoajúva tipografía tuicháva ha oñemoñe'ẽrãporãva ha'e peteĩ mba'e tenondeguáva ko diseño-pe, oaseguráva marandu ñeme'ẽ pya'e tapicha-kuérape. Umi sa'y ojeporavóva oñemopyenda umi sabor producto-kuéra rehegua, omoheñóivo ojehecháva porã mitã'i-kuérape g̃uarã, vy'arã mitã pyahu-kuérape g̃uarã, ha omombe'úva calidad ha tesãi tuichavépe g̃uarã.

Jeguerohory

A' Design Award Brónse Rehegua

Daity Yva'a Jukysy Ytyry ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Daity Yva'a Jukysy Ytyry ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Daity Yva'a Jukysy Ytyry ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Tuichakue ha Ñemyenyhẽ: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Ñe'ẽ Rape: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Ñeapopy Tecnología: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Diseño Jepy'apy: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Ñesẽheka: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiración: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Proyecto Ára Tuichakue: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Mba'apo Rape: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Ta'ãnga Mba'eñemoneĩ: Creator and design Mohsen Koofiani