Moutai Dream Red Kaguy ryru ñuãha Heng Luo and Yi Huang omba'apóva

Moutai Dream Red Kaguy ryru ñuãha Heng Luo and Yi Huang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Platino pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlatinoMba'eñongatuha· 2025

Moutai Dream Red Kaguy ryru ñuãha

Heng Luo and Yi Huang -gua

Mba'eporuhára: Moutai Industrial Design Center

A' Design Award Platino Rembiporuarã Mba'eñongatuha Categoría-pe

958,530

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #170889 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Moutai Dream Red Kaguy ryru ñuãha Rehegua

Moutai Dream Red ha'e peteĩ ñuãha apopyre ojejapóva peteĩ kaguy China-guápe g̃uarã. Pe ryru orekóva 137 x 137 x 360 milímetro ha oipuru peteĩ pytã cinabrio, oñeipytyvõva Han dinastía lacaware rembiapokuégui, oñembojoajúva hũndi omoporãvéva hag̃ua ha hepyve ojehecha hag̃ua. Peteĩ ta'anga ohechauka pe marka mymba ra'anga omopu'ãva peteĩ vaso vy'apópe. Pe apopyre oipuru tembiapo ikuáva (hollowing), sello akúva ha kuatiajehai ultravioleta kuatia especial ojepurujeýva ári. Amo 95 porciénto pe ryrúgui ndojapói mba'evai arapytúpe ha ikatu oñembyai tekove rupive. Ko apopyre ojejapo jopói, ñeñongatu ha karuguasu peg̃uarã.

Jeguerohory

A' Design Award Platino Rehegua

Moutai Dream Red Kaguy ryru ñuãha ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Moutai Dream Red Kaguy ryru ñuãha ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Moutai Dream Red Kaguy ryru ñuãha ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Tuichakue ha Ñemyenyhẽ: 137x137x360mm
Ñe'ẽ Rape: Moutai, Wine, Chinese Red, Dream, Romance
Ñeapopy Tecnología: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Diseño Jepy'apy: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Ñesẽheka: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiración: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Proyecto Ára Tuichakue: Renhuai city, 5 March 2024-19 April 2024
Mba'apo Rape: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Aty Rembiguái: Heng Luo
Yi Huang
Ta'ãnga Mba'eñemoneĩ: Moutai Industrial Design Center