Powerbuilding Marca Identidad Anton Bukoros omba'apóva

Powerbuilding Marca Identidad Anton Bukoros omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2025

Powerbuilding Marca Identidad

Anton Bukoros -gua

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

12,677

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #170914 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Powerbuilding Marca Identidad Rehegua

PowerBuilding ha'e peteĩ proyecto fitness Nueva York-gui omoĩva ciencia ha entrenamiento. Sistema visual oñemopyenda elemento gráfico rehe: círculo-kuéra ohechauka nutrición, zigzag-kuéra ohechauka tesãi, ha línea recta-kuéra ohechauka mbarete. Diseño ombojoaju mokõi tipografía: peteĩ fuente tecnológico monoespaciado ha peteĩ grotesca mbarete, ohechauka poder. Paleta sa'y oñemopyenda peteĩ gradiente pytã-gui azul peve, oipytyvõva marca-pe ojuavy hag̃ua solución común-gui industria fitness Estados Unidos-pe. Resultado ha'e peteĩ identidad visual oñondivepa, ikatu hag̃ua oñembotuichave medio digital ha impreso-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Powerbuilding Marca Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Powerbuilding Marca Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Powerbuilding Marca Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Ñe'ẽ Rape: Identity, Logo, Sport, Brand Identity
Ñeapopy Tecnología: Digital printing
Diseño Jepy'apy: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Ñesẽheka: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiración: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Proyecto Ára Tuichakue: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Mba'apo Rape: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Aty Rembiguái: Anton Bukoros
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros