Freistil Ñemoĩporã Peteĩcha (Corporate Identity) Ina Oakley omba'apóva

Freistil Ñemoĩporã Peteĩcha (Corporate Identity) Ina Oakley omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2025

Freistil Ñemoĩporã Peteĩcha (Corporate Identity)

Ina Oakley -gua

Mba'eporuhára: Freistil Praxis Caspary

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #171891 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Freistil Ñemoĩporã Peteĩcha (Corporate Identity) Rehegua

Freistil ha'e peteĩ ñemoĩporã peteĩcha ojejapóva peteĩ fisioterapia rembiapohaguã. Ko ñemoĩporã oĩ kuatiañe'ẽ ha ãga rehegua marandu apytépe, oike hína tarjeta de visita, bandera, ao ha peteĩ tenda web. Pe téra Freistil he'ise "free style" térã "tape sãso", ha ojehechauka umi tratamiento oiporúva ojeporavo vaekue peteĩteĩ paciente-pe g̃uarã, sa'i vai'ỹre. Umi ta'ãnga oipuru umi mba'e apo ymaguare rembiapo ha umi apyta pyahu, ha peteĩ logo kuatiañe'ẽgui ojejapo va'ekue, ojekuaáva oñemyanyhẽ jave, ohechauka jeike ha jeikeha. Umi sa'y ojeporúva ha'e morotĩngue, kyravo, panambi hovyũ ha hovy. Oñeporavo kuatiañe'ẽ iporãva ha material ndojahéiva yvy apére, ha oñeporu avei umi provedor local, ikatuháicha.

Jeguerohory

A' Design Award Brónse Rehegua

Freistil Ñemoĩporã Peteĩcha (Corporate Identity) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Freistil Ñemoĩporã Peteĩcha (Corporate Identity) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Freistil Ñemoĩporã Peteĩcha (Corporate Identity) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Tuichakue ha Ñemyenyhẽ: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Ñe'ẽ Rape: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Ñeapopy Tecnología: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Diseño Jepy'apy: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Ñesẽheka: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspiración: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Proyecto Ára Tuichakue: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Mba'apo Rape: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patente-kuéra: buero inaoakley, 2024
Aty Rembiguái: Ina Oakley and Anne-Marie Bayer
Ta'ãnga Mba'eñemoneĩ: Mockup Maison, Adobe Firefly and Nastasic