Shengquan Cervesa Apohyrã Ningbo Mebox Brand Design Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2025

Shengquan Cervesa Apohyrã

Ningbo Mebox Brand Design Co., Ltd -gua

Mba'eporuhára: China Resources Snow Breweries (China) Qinghai Sales Branch

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,676

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #172352 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Shengquan Cervesa Apohyrã Rehegua

Shengquan ha'e peteĩ cervesa apohyrã ojejapóva tetã Tibet reko rehegua ohechaukávo. Pe vaso ojeporu peteĩ hovy sa'y ijypy porãva, ohechaukáva Kunlun ykua osẽva potĩ etereíva, ha plata sa'y ombojoja umi yvyty ijovyva ao morotĩ atýpe. Umi ta'ãnga Tibet ao traditional-gui ha kurusu tapicha vy'apáva ojoaju peteĩ ojehecha porã aja pyahu reheve. Umi kuatia moñe'ẽrã porã ha sa'y mbarete ombopyahu iñeñe'ẽ ojehecha porãha g̃uarã. Pe rótulo ha pe apopy okápe ojejapo kuatia ojeporujeýva. Pe vaso ojejapo vidrio-gui ha pe ahykytáva metal-gui. Pe apopy ijysãi 238 rupi 75 rupi 75 milímetro.

Jeguerohory

A' Design Award Brónse Rehegua

Shengquan Cervesa Apohyrã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Shengquan Cervesa Apohyrã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Shengquan Cervesa Apohyrã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Tuichakue ha Ñemyenyhẽ: 238mm*75mm*75mm
Ñe'ẽ Rape: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Ñeapopy Tecnología: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Diseño Jepy'apy: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Ñesẽheka: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Inspiración: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Proyecto Ára Tuichakue: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Mba'apo Rape: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Aty Rembiguái: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang