Hua Shanday Ta'anga Rehegua Techapyrã Chen Zilong, Huang Yan and Zhu Xuguan omba'apóva

Hua Shanday Ta'anga Rehegua Techapyrã Chen Zilong, Huang Yan and Zhu Xuguan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2026

Hua Shanday Ta'anga Rehegua Techapyrã

Chen Zilong, Huang Yan and Zhu Xuguan -gua

Mba'eporuhára: City University of Macau

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

8,418

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #180205 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Hua Shanday Ta'anga Rehegua Techapyrã Rehegua

Hua Shanday ha'e peteĩ ta'anga rehegua techapyrã ojejapo va'ekue Huashan Scenic Area-pe g̃uarã, Guangxi, China-pe, ha'éva peteĩ tenda UNESCO omoĩva'ekue Yvóra Mba'e Tee ramo. Ko techapyrã ojepyso Huashan Rock Art-gui, orekóva 2000 ary, ojapo va'ekue Luoyue tavayguakuéra. Umi totem ymaguare ohechaukáva ñembo'e jeroky ha tembiapo oñondivepa oñenohẽ ha oñemopyahu jey ta'anga geométrico potĩ ramo. Umi sa'y ojeporúva ogueraha pe pytã ochre sa'y umi ita ta'anga ypykuégui. Ko sistema ojeporu tape rechaukahápe, kuatia'atãme ha digital media-pe, upéicha pe tape jeheka avei oiko peteĩ tembiasa oporombo'éva opavavépe g̃uarã.

Jeguerohory

A' Design Award Brónse Rehegua

Hua Shanday Ta'anga Rehegua Techapyrã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Hua Shanday Ta'anga Rehegua Techapyrã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Hua Shanday Ta'anga Rehegua Techapyrã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Designed for the Guangxi Huashan Scenic Area a UNESCO World Heritage site this project establishes the visual identity for Hua Shan Day. The core concept is the revitalization of the 2000 year old Huashan Rock Art. The design actively extracts and reconstructs ancient Luoyue totems depicting scenes of prayer and labor. By reinterpreting these raw historical symbols through a contemporary design language the project bridges the gap between deep archaeology and modern audiences. It transforms static heritage into a vibrant brand system ensuring the ancient visual legacy continues to inspire future generations.
Tuichakue ha Ñemyenyhẽ: Primary Physical Application (Banners/Posters): 600mm x 900mm.
Ñe'ẽ Rape: Visual Identity, Huashan Rock Art, UNESCO World Heritage, Cultural Branding, Luoyue Culture, Heritage Preservation, Contemporary Reconstruction, Graphic Design, Guangxi China
Ñeapopy Tecnología: The visual identity is designed with a digital first approach to minimize physical waste utilizing scalable vector graphics for online promotion and digital exhibitions. For necessary physical applications such as signage and merchandise the design strictly adheres to sustainable practices utilizing recycled paper stocks and soy based inks. The color palette remains faithful to the heritage site utilizing the specific Huashan Red ochre derived from the original hematite pigment used in the rock art ensuring visual consistency and cultural respect.
Diseño Jepy'apy: The main challenge was to breathe new life into ancient pictograms without losing their historical authenticity. Traditional approaches often result in rigid copying or overly abstract interpretations. The challenge was to find a balance making the 2000 year old symbols speak to a digital native audience while preserving their solemn heritage value. The solution lay in the methodology of contemporary reconstruction simplifying the complex rock textures into clean iconic graphics that are adaptable across media while retaining the soul of the original Luoyue visual language.
Ñesẽheka: This research revitalizes the 2000 year old Huashan Rock Art UNESCO World Heritage for modern audiences. The team employed visual archaeology to decode Luoyue totems known as the Frog Man and extracted their geometric DNA from ancient pigments. These forms were reconstructed using contemporary design principles. The resulting visual system preserves historical authenticity while ensuring educational accessibility for future generations.
Inspiración: The design draws direct inspiration from the awe inspiring Huashan Rock Art in Guangxi created by the Luoyue people during the Warring States period to the Eastern Han dynasty. We focused on the iconic monochromatic red ochre figures specifically the distinct forms representing ritual prayer The Frog Man and collective labor. The raw power dynamic postures and the spiritual connection between humans and nature found on the cliff faces served as the primary visual source. We sought not to copy but to decipher the primitive energy of these ancestors and translate it into a modern graphic narrative.
Proyecto Ára Tuichakue: The project started in September 2025 in Guangxi, China and finished in December 2025. The project is located in the Huashan Scenic Area, Guangxi Zhuang Autonomous Region, China.
Mba'apo Rape: The design functions as an accessible cultural gateway. By simplifying archaeological figures into intelligible modern icons it lowers the cognitive barrier for visitors. The visual system is applied across the scenic area turning wayfinding and branding into an educational experience. Visitors can instantly recognize the motifs connecting the graphics on their tickets or phone screens directly to the cliffs in front of them. This creates a cohesive narrative loop that transforms a passive viewing of archaeological ruins into an engaging relatable cultural discovery.
Aty Rembiguái: Designer：CHEN ZILONG；
Designer：HUANG YAN；
Designer：ZHU XUGUAN；
Designer：YANG CHAO；
Designer：LIU XINYU；
Designer：GU JIAYUAN；
Designer：MAO YUTING；
Ta'ãnga Mba'eñemoneĩ: Image #1：CHEN ZILONG；
Image #2：HUANG YAN；
Image #3：ZHU XUGUAN；
Image #4：YANG CHAO；
Image #5：LIU XINYU；GU JIAYUAN；MAO YUTING；