The Sands Wine Labels Vino Etiqueta Giovanni Murgia omba'apóva

The Sands Wine Labels Vino Etiqueta Giovanni Murgia omba'apóva ha'e rembiporuarã oñemba'eguaséva 2018 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2018

The Sands Wine Labels Vino Etiqueta

Giovanni Murgia -gua

Mba'eporuhára: Cantina Li Duni

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

19,745

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #67776 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Sands Wine Labels Vino Etiqueta Rehegua

Ko'ã etiqueta diseño ojejapo hag̃ua, oñemboguata jehekakuaa técnica impresión rehegua, mba'e ha poravopy gráfico rehegua, ikatúva ohechauka empresa repy'aty, tembiasakue ha tetãnguéra moõpa oñemoheñói ko'ã vino. Ko'ã etiqueta concepto oñepyrũ vinope peteĩ mba'eporã guive: yvyku'i. Añetehápe, parral okakuaa yguasu yvyku'i ári, mbykymi para guive. Ko concepto ojejapo técnica relieve rupive oipuru hag̃ua ta'ãnga yvyku'i ári jardín Zen-gui. Ko mbohapy etiqueta oñondive omoheñói peteĩ diseño ohechauka bodega remba'apo.

Jeguerohory

A' Design Award Fiero Rehegua

The Sands Wine Labels Vino Etiqueta ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ The Sands Wine Labels Vino Etiqueta ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. The Sands Wine Labels Vino Etiqueta oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Tuichakue ha Ñemyenyhẽ: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Ñe'ẽ Rape: wine, label, packaging, wine label design
Ñeapopy Tecnología: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Diseño Jepy'apy: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Ñesẽheka: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiración: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Proyecto Ára Tuichakue: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Mba'apo Rape: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patente-kuéra: No copyrights on this project
Aty Rembiguái: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Ta'ãnga Mba'eñemoneĩ: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver