Appetisi Kesu Jyvo'ora Fanny De Bray omba'apóva

Appetisi Kesu Jyvo'ora Fanny De Bray omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

Appetisi Kesu Jyvo'ora

Fanny De Bray -gua

Mba'eporuhára: APPETISI by Granarolo

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

13,268

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #71461 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Appetisi Kesu Jyvo'ora Rehegua

Appetisi ha'e peteĩ jyvo'ora ojejapóva umi kesu ojekytĩma'ỹre oiko haguã. Pe conjunto omoĩ kesu cubo-cha, kesu ku'i ha mozzarella pehẽngue. Peteĩ-teĩ paquete ojejapo plástico-gui ha oguereko peteĩ ovetã hesakãva, upéicha ikatu ojehecha directamente pe kesu oĩva hyepýpe. Umi ta'ãnga imprimipyre ome'ẽ peteĩ-teĩ productope peteĩ carácter ha ohechauka porã mba'éichapa ojeporu peteĩ-teĩ kesu. Pe téra Appetisi omoirũ mbohapy apytu'ũrenda: tembiapu'a, mbo'y michĩ ha jeporu ojejapokuaáva. Pe diseño ohechauka kesúpe peteĩ pytu'u pya'e ha mbeguekatúva, ha umi paquete oñemyengovia Europa supermercadokuérape.

Jeguerohory

A' Design Award Brónse Rehegua

Appetisi Kesu Jyvo'ora ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Appetisi Kesu Jyvo'ora ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Appetisi Kesu Jyvo'ora ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Tuichakue ha Ñemyenyhẽ: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Ñe'ẽ Rape: Cheese, personification of cheese, fun, shift, desecration of cheese
Ñeapopy Tecnología: Plastic packaging with a transparent window to see the cheese.
Diseño Jepy'apy: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Ñesẽheka: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiración: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Proyecto Ára Tuichakue: The project started in July 2017 and ended in February 2018.
Mba'apo Rape: This product is sold in supermarkets in Europe.
Fromage product in France.
Patente-kuéra: Copyrights belong to Fanny de Bray
Aty Rembiguái: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Ta'ãnga Mba'eñemoneĩ: Illustration : Fanny de Bray