Leman Jewelry Marca Ñemoheñói ha Ñembojaha M — N Associates omba'apóva

Leman Jewelry Marca Ñemoheñói ha Ñembojaha M — N Associates omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2020

Leman Jewelry Marca Ñemoheñói ha Ñembojaha

M — N Associates -gua

Mba'eporuhára: Leman Jewelry Vietnam

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

64,835

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #89734 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Leman Jewelry Marca Ñemoheñói ha Ñembojaha Rehegua

Ko solución visual Leman Jewelry identidad pyahúpe g̃uarã ha'e peteĩ sistema pyahu completamente ombohechauka hagua lujo, iporãitereíva ha sofisticación minimálva. Ko logo pyahu oinspirá Leman rembiapo guive, iservicio diseño haute couture guive, omopu'ãvo opaite diamante forma peteĩ mbyja-símbolo térã rendy-símbolo jerére, omoheñóivo peteĩ símbolo sofisticado ha ombojaséva avei diamante rendy. Upe rire, opaite mba'e material colateral oñemoheñói detalle porãitéva reheve ombohechauka porãve ha omombytave hag̃ua lujosidad opavave elemento visual marca pyahágui.

Jeguerohory

A' Design Award Pláta Rehegua

Leman Jewelry Marca Ñemoheñói ha Ñembojaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Leman Jewelry Marca Ñemoheñói ha Ñembojaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Leman Jewelry Marca Ñemoheñói ha Ñembojaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Tuichakue ha Ñemyenyhẽ: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Ñe'ẽ Rape: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Ñeapopy Tecnología: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Diseño Jepy'apy: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Ñesẽheka: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Inspiración: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Proyecto Ára Tuichakue: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Mba'apo Rape: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Patente-kuéra: Copyrights belong to M — N Associates, 2019.
Aty Rembiguái: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Ta'ãnga Mba'eñemoneĩ: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh