Lidu Sorghum Baijiu Tembiporu Kaguy Ñemongu'e Wen Liu and Bo Zheng omba'apóva

Lidu Sorghum Baijiu Tembiporu Kaguy Ñemongu'e Wen Liu and Bo Zheng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2020

Lidu Sorghum Baijiu Tembiporu Kaguy Ñemongu'e

Wen Liu and Bo Zheng -gua

Mba'eporuhára: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

18,031

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #89771 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Lidu Sorghum Baijiu Tembiporu Kaguy Ñemongu'e Rehegua

Lidu Sorghum Baijiu ha'e peteĩ tembiporu ñemongu'e oñemboguatáva peteĩ China'ygua sorgo kaguýpe g̃uarã. Pe kágua ojejapo vidrio cristal-guigua oñemyenyhẽva sa'yju hovyũva, ha pe kágua rehegua kuatiañe'ẽ ha ajúra rehegua kuatiañe'ẽ ojeporu kuatia ita'y iporãva. Pe ijyva oñembojoaju metal ha plástico reheve, ha upe okapegua caja ojejapo kuatia iñypytũva orekóva pytáva sa'y itáva ha hũva jehai. Pe ñemongu'e oguereko 70 mm ipuku, 70 mm ipe ha 260 mm iyvate. Pe apopyre ojejapo pe kágua ypykuégui, ha ohóva peteĩ estilo minimalista aragua reheve. Umi material sencillo ombogue vai umi tembiporu reipa'ũva, ha ombojojáva umi mitã rusu remoyerohoryha.

Jeguerohory

A' Design Award Fiero Rehegua

Lidu Sorghum Baijiu Tembiporu Kaguy Ñemongu'e ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Lidu Sorghum Baijiu Tembiporu Kaguy Ñemongu'e ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Lidu Sorghum Baijiu Tembiporu Kaguy Ñemongu'e oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Tuichakue ha Ñemyenyhẽ: The packaging size is 70mm in length, 70mm in width and 260mm.
Ñe'ẽ Rape: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Ñeapopy Tecnología: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Diseño Jepy'apy: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Ñesẽheka: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiración: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Proyecto Ára Tuichakue: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Mba'apo Rape: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Aty Rembiguái: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Ta'ãnga Mba'eñemoneĩ: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018