Winetime Seafood Ñembohysýi Olga Takhtarova omba'apóva

Winetime Seafood Ñembohysýi Olga Takhtarova omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Platino pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlatinoMba'eñongatuha· 2020

Winetime Seafood Ñembohysýi

Olga Takhtarova -gua

Mba'eporuhára: Sot B&d

A' Design Award Platino Rembiporuarã Mba'eñongatuha Categoría-pe

988,506

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #92361 Peg̃ua

Ema'ẽve Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Winetime Seafood Ñembohysýi Rehegua

Winetime Seafood serie-pe g̃uarã ñembohysýi ñemboguata ohechauka va'erã mba'eporã ipyahúva ha jeroviakuaa, ojuavy porãva ambue oñemopu'ãvagui, ha oñembojoaju porã ha oñentende hasy'ỹva. Umi sa'y ojepurúva (hovy, morotĩ ha naranha) omoheñói peteĩ joavy, omomba'eguasu umi mba'e mba'eporãvéva ha ohechauka marca rendaite. Peteĩcha hemiandu ijojaha'ỹva oñemboguatapýva ojuavy porã ko serie-pe ambue jajapo'yvagui. Marandu rechaha rembipota omoneĩ ojeikuaa hag̃ua mba'eporã iñambuéva ko serie-pegua, ha ta'ãnga jepuru foto rendaguépe ojapo ñembohysýi iporãve ha ikyre'ỹve.

Jeguerohory

A' Design Award Platino Rehegua

Winetime Seafood Ñembohysýi ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Winetime Seafood Ñembohysýi ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Winetime Seafood Ñembohysýi ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Tuichakue ha Ñemyenyhẽ: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Ñe'ẽ Rape: seafood, fish, frozen food, packaging, branding
Ñeapopy Tecnología: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Diseño Jepy'apy: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Ñesẽheka: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiración: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Proyecto Ára Tuichakue: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Mba'apo Rape: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Ta'ãnga Mba'eñemoneĩ: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com