Pop Up Magazine Téra Jesãiha Rafael de Araujo omba'apóva

Pop Up Magazine Téra Jesãiha Rafael de Araujo omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Ta'ãngamiméva Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãngamiméva· 2020

Pop Up Magazine Téra Jesãiha

Rafael de Araujo -gua

Mba'eporuhára: Pop Up Magazine

A' Design Award Pláta Rembiporuarã Ta'ãngamiméva Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #97126 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pop Up Magazine Téra Jesãiha Rehegua

Ko tembiapo ha'e peteĩ jeguata hesa'ỹijo hag̃ua mba'éichapa Ñesẽ rehegua (tema 2019 peg̃uarã) forma abstracta ha fluida reheve, ohechauka ñemoambue, mba'e pyahu ha consecuencia upégui. Opaite ta'ãnga ipotĩ ha vy'apavẽ ohecha hag̃ua, okontrasta realidad vai ndive oúva ñesẽ guive. Diseño oñemoambue memeite ha umi forma oñemomirĩva animación-pe ohechauka ñemoĩjeypy jave, osẽva situación rupi. Ñesẽ oguereko heta he'ise, interpretación ha punto de vista iñambue ñembosarái guive mba'e serio peve.

Jeguerohory

A' Design Award Pláta Rehegua

Pop Up Magazine Téra Jesãiha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Pop Up Magazine Téra Jesãiha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pop Up Magazine Téra Jesãiha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Tuichakue ha Ñemyenyhẽ: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Ñe'ẽ Rape: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Ñeapopy Tecnología: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Diseño Jepy'apy: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Ñesẽheka: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiración: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Proyecto Ára Tuichakue: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Mba'apo Rape: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Aty Rembiguái: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Ta'ãnga Mba'eñemoneĩ: Rafael de Araujo, 2019.