Superlimao Marca Rekove Ruis Vargas omba'apóva

Superlimao Marca Rekove Ruis Vargas omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2020

Superlimao Marca Rekove

Ruis Vargas -gua

Mba'eporuhára: Laika

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

12,800

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #98423 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Superlimao Marca Rekove Rehegua

Superlimao ha'e peteĩ marca rekove ojejapóva peteĩ Brasil-gua arquitetura mba'apoha peguarã. Pe logo osẽ peteĩ tipografía grotesco-gui, ome'ẽva peteĩ tono serio ojoavýva heta ta'anga sa'yhápe ha diseño-kuéra ndive. Pe identidad oguereko tarjeta de negocio-kuéra, sticker-kuéra oñemongláre haguã envelope-kuéra, peteĩ presentación institucional ha poster-kuéra. Umi poster ojehai papel offset 75 gramo-pe ha ojejoko kotýpe ha tápia-kuérape ohechauka haguã pe oficina rekoha ha umi obra-kuéra oĩháme. Pe ñe'ẽ visual ikatu sério térã expresivo, oñemoĩháicha pe mensaje ha contexto rehe.

Jeguerohory

A' Design Award Brónse Rehegua

Superlimao Marca Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Superlimao Marca Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Superlimao Marca Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Tuichakue ha Ñemyenyhẽ: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Ñe'ẽ Rape: Brand, poster, logotype, illustration, visual identity, Laika Design
Ñeapopy Tecnología: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Diseño Jepy'apy: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Ñesẽheka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspiración: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Proyecto Ára Tuichakue: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Mba'apo Rape: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patente-kuéra: Laika Design
Aty Rembiguái: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Ta'ãnga Mba'eñemoneĩ: Laika Design