Jie Yi Couture Asalin Alamar Kasuwanci daga Yiwen Tu

Zane Jie Yi Couture Asalin Alamar Kasuwanci daga Yiwen Tu mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2021

Jie Yi Couture Asalin Alamar Kasuwanci

daga Yiwen Tu

Abokin Ciniki: Jie Yi Couture Studio

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

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Ƙirar

Game da Jie Yi Couture Asalin Alamar Kasuwanci

Jie Yi Couture alama ce ta kasuwanci da aka kirkira domin ɗakin studio na keɓaɓɓun kayan ɗinki (couture) da ke Shanghai. Harafin Sinanci Jie yana nufin warwarewa da rushewa, yayin da Yi ke nufin ɗaya, haɗin kai da daidaito. An gina tambarin ne ta amfani da rubutun Sinanci, inda aka maye gurbin wasu sassan haruffan da alamomin siffar mutum-mutumi (mannequin) da almakashi. Zane-zanen tsara fasali (pattern-making sketches) su ne babban abin gani, inda layukansu, lankwasa-lankwasarsu, da bayanansu suka kirkiro cikakken zane mai daki-daki. An yi amfani da wannan alamar kasuwanci a kan kunshin kaya iri-iri masu girma dabam-dabam. Zanen yana nuna fasahar sana'a da kuma sabis na ɗinki na musamman wanda ke tsakanin gyare-gyare da keɓaɓɓen tsari.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Jie Yi Couture Asalin Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Jie Yi Couture Asalin Alamar Kasuwanci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Jie Yi Couture Asalin Alamar Kasuwanci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Girma da Fakitin: The packaging shown is offered in a variety of sizes and iterations based on the product.
Kalmomin Alama: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Fasahar Samarwa: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Ƙalubalen Zane: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Bincike: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Wahayi: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Tsawon Lokacin Aikin: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Tsarin Aiki: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Mambobin Ƙungiya: Independent
Godiyar Hotuna: Yiwen Tu, 2020