Meet Rebrand Sanya Alama daga Mengchao Wu, Hao Li and Sijia Zhang

Zane Meet Rebrand Sanya Alama daga Mengchao Wu, Hao Li and Sijia Zhang mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Zane-zane.

AzurfaZane-zane· 2021

Meet Rebrand Sanya Alama

daga Mengchao Wu, Hao Li and Sijia Zhang

Abokin Ciniki: Meet

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #115712

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Meet Rebrand Sanya Alama

Meet gidan cin abincin barbecue na Koriya ne da ke yiwa matasa hari. Aikin abokin ciniki na Mengchao, Hao da Sijia shine ƙirƙirar jagorar fasaha da ainihin gani don bayyana hoton alama da haɓaka nau'ikan nama. Siffofin nama a kan gasa a zahiri suna ba da nau'ikan geometry. Wannan ra'ayin ya kai su ga ci gaban manufar, haɗa nama daban-daban, abincin teku da kayan lambu tare da takamaiman geometries. Haɗuwa da sifofi daban-daban suna ba wa geometries wasan wasa da zafi na ƙarshe.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Meet Rebrand Sanya Alama ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Meet Rebrand Sanya Alama ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Meet Rebrand Sanya Alama ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Girma da Fakitin: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Kalmomin Alama: Branding, Graphic Design, Visual Identity, BBQ, Food
Fasahar Samarwa: Adobe suite, Video Production, Printing, Package Design
Ƙalubalen Zane: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Bincike: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Wahayi: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Tsawon Lokacin Aikin: 3 mouths
Executed in NYC and shanghai
Tsarin Aiki: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Mambobin Ƙungiya: Mengchao Wu
Hao Li
Sijia Zhang
Godiyar Hotuna: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li