Cafe Soul Asalin Gani daga Mateus Matos Montenegro

Zane Cafe Soul Asalin Gani daga Mateus Matos Montenegro mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2022

Cafe Soul Asalin Gani

daga Mateus Matos Montenegro

Abokin Ciniki: Cafe Tunico

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

11,750

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #117271

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Cafe Soul Asalin Gani

Cafe Soul zane ne na asalin gani da fakitin kayan alama ta kofi. Ana yin kofin ne daga tsaba na Arabica kashi ɗari cikin ɗari, ana kuma bayar da shi a farashi mai sauƙi. Asalin yana amfani da alamar kamfani mai sassa (modular logo) wadda sassanta za a iya haɗawa domin samar da fuskoki da yanayin-ji (textures) daban-daban masu yawa. Harshen gani mai sauƙi ne kuma na ƙuruciya, kuma yana da nufin isa ga sabbin abokan ciniki matasa. Ana buga fakitin ta hanyar tsarin launi guda huɗu (four color process) tare da launukan Pantone guda huɗu a kan tsarin aluminum. Lambar bakwai tana nuni ne ga membobin iyali bakwai da ke gudanar da gonar.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Cafe Soul Asalin Gani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Cafe Soul Asalin Gani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Cafe Soul Asalin Gani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Girma da Fakitin: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Kalmomin Alama: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Fasahar Samarwa: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Ƙalubalen Zane: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Bincike: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Wahayi: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Tsawon Lokacin Aikin: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Tsarin Aiki: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Mambobin Ƙungiya: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha