Lezai Dental Clinic Tambarin Kamfani da Asalin Alama daga Guangzhou Cheung Ying Design Co., Ltd.

Zane Lezai Dental Clinic Tambarin Kamfani da Asalin Alama daga Guangzhou Cheung Ying Design Co., Ltd. mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2021

Lezai Dental Clinic Tambarin Kamfani da Asalin Alama

daga Guangzhou Cheung Ying Design Co., Ltd.

Abokin Ciniki: Guangzhou Cheung Ying Design Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

12,606

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #117574

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Lezai Dental Clinic Tambarin Kamfani da Asalin Alama

Lezai Dental Clinic tambari ne da asalin alama da aka ƙirƙira don asibitin kula da haƙora. Zanen yana amfani da siffofi masu kyau da marasa kyau don samar da alamar gani guda ɗaya. Dogayen layuka da gajerun layuka an haɗa su da da'irar da ke nuna manya da yara suna riƙe da hannaye a cikin zobe. Siffar marar kyau da ke tsakiya tana ɗauke da kamannin haƙori. Launuka masu ƙarancin kaifi suna ba da jin daɗi na natsuwa da dumi, kuma suna tallafawa hoton tsaro, farin ciki, da ƙwarewa. An zana tambarin a tsarin vector don amfani a wallafe-wallafe da kafofin dijital masu girma dabam-dabam, kuma littafin jagora na alama yana tallafawa amfani da shi daidai gwargwado a koyaushe.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Lezai Dental Clinic Tambarin Kamfani da Asalin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Lezai Dental Clinic Tambarin Kamfani da Asalin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Lezai Dental Clinic Tambarin Kamfani da Asalin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Girma da Fakitin: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Kalmomin Alama: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Fasahar Samarwa: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Ƙalubalen Zane: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Bincike: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Wahayi: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Tsawon Lokacin Aikin: The project started in October 2019 and finished in February 2020 in Guangzhou.
Tsarin Aiki: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Mambobin Ƙungiya: Creative Director: Zhiji Dong
Designer: Lu Gu