Benin Alamar Kasuwanci, Ainihin Gani daga Anja Zambelli Colak

Zane Benin Alamar Kasuwanci, Ainihin Gani daga Anja Zambelli Colak mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2021

Benin Alamar Kasuwanci, Ainihin Gani

daga Anja Zambelli Colak

Abokin Ciniki: Zambelli Brand Design

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #120478

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Benin Alamar Kasuwanci, Ainihin Gani

Benin alama ce ta kasuwanci da aka kirkira don kamfanin kofi na iyali wanda ke da fiye da shekaru 30 na kwarewa. Wannan ainihin gani na tallafawa fadada kasuwancin shagon kofi zuwa tsarin franchise. Alamar Cherub mai murmushi na aiki a matsayin babbar alama, tana nuni ga zamanin Renaissance da kuma Italiya, gidan asalin kofi mai inganci. Launukan ruwan hoda mai haske, shudi, rawaya da ja tare da yanayin girgije na mala'iku suna kawo yanayi mai farin ciki. Ana buga kofunan dauka-da-tafi da jakunkunan takarda a kan takarda na dabi'a ta amfani da CMYK offset, yayin da gwangwani na karfe ke kiyaye ingancin kofi.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Benin Alamar Kasuwanci, Ainihin Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Benin Alamar Kasuwanci, Ainihin Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Benin Alamar Kasuwanci, Ainihin Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Girma da Fakitin: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Kalmomin Alama: Branding, visual identity, franchise, coffee shop, packaging
Fasahar Samarwa: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Ƙalubalen Zane: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Bincike: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Wahayi: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Tsawon Lokacin Aikin: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Tsarin Aiki: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Mambobin Ƙungiya: Anja Zambelli Čolak