The Early Chapter Ainihin Aiki: Asalin Alama daga Allan Toh

Zane The Early Chapter Ainihin Aiki: Asalin Alama daga Allan Toh mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2022

The Early Chapter Ainihin Aiki: Asalin Alama

daga Allan Toh

Abokin Ciniki: Allan Toh

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

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Ƙirar

Game da The Early Chapter Ainihin Aiki: Asalin Alama

Nassin Littafi: The Early Chapter alama ce ta asali da aka ƙirƙira don wani gidan ayyukan yara na farkon rayuwa a Singapore. Gidan yana taimaka wa yara su haɓaka sha'awa ga harshen Mandarin ta hanyar wasa mai zurfi. An gina alamar daga sifofi masu sauƙi na jajaye, rawaya da shuɗi, waɗanda aka jera domin su yi kama da ƙaramin bukka. Siffar bukkar tana wakiltar al'ummar da gidan ke son gina. Fanni mai fanko tsakanin sifofin yana samar da harafin Sinanci na Mandarin, yana nuna mayar da hankali kan harshen Sinanci. Rabin rana yana nuna yanayi mai ɗaukaka don ƙananan yara.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen The Early Chapter Ainihin Aiki: Asalin Alama ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen The Early Chapter Ainihin Aiki: Asalin Alama ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen The Early Chapter Ainihin Aiki: Asalin Alama saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Girma da Fakitin: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Kalmomin Alama: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Fasahar Samarwa: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Ƙalubalen Zane: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Bincike: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Wahayi: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Tsawon Lokacin Aikin: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Tsarin Aiki: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Allan Toh Design Studio, 2021.