Amaro Kantin Sayar Da Salon Rayuwa daga Leticia Nobell

Zane Amaro Kantin Sayar Da Salon Rayuwa daga Leticia Nobell mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Cikin Gida.

AzurfaCikin Gida· 2022

Amaro Kantin Sayar Da Salon Rayuwa

daga Leticia Nobell

Abokin Ciniki: Amaro

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Cikin Gida

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #131705

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Amaro Kantin Sayar Da Salon Rayuwa

Sabbin shaguna na zahiri na Amaro suna nuna alamar salon rayuwa na makoma, suna haɗa mata zuwa keye, ƙira, fasaha, kyakkyawa da lafiya a cikin nau'o'i daban-daban a cikin shimfidar ruwa. Ƙwararren layi da layin mata na mace, sauƙi a cikin kayan albarkatun kasa da haɗin kai na yanayi sun yi wahayi zuwa ga wannan zane, inda abokin ciniki zai ji maraba da jin dadi a cikin sararin samaniya wanda shine, a lokaci guda, kadan kuma mai arziki, fasaha da jin dadi, na zamani da dumi-duminsu, suna jujjuya kishiyarsu zuwa kari.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Amaro Kantin Sayar Da Salon Rayuwa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Amaro Kantin Sayar Da Salon Rayuwa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Amaro Kantin Sayar Da Salon Rayuwa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Girma da Fakitin: Total floor area is 1300 square meters
Kalmomin Alama: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Fasahar Samarwa: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Ƙalubalen Zane: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Bincike: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Wahayi: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Tsawon Lokacin Aikin: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Tsarin Aiki: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Mambobin Ƙungiya: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Godiyar Hotuna: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso