Zane Tgl Tgl Alamar Alama daga Wei Sun mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2023

Tgl Tgl Alamar Alama

daga Wei Sun

Abokin Ciniki: DOTONE Brand Design

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

11,009

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #143895

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Tgl Tgl Alamar Alama

TGL dandamali ne na bincike da ilimi don yara. Yana ɗaukar ingantaccen sadarwa da hanyoyin koyarwa masu ban sha'awa. Tambarin yana amfani da hummingbird a matsayin mai ɗaukar alamar ƙwaƙwalwar ajiya. Yana amfani da alamun gani mai sauƙi da tsabta don ƙirƙirar hoto mai arziki da ban sha'awa, yayin ƙirƙirar nau'in nau'in IP mai ban sha'awa, wanda ke ba da alama tare da halayen ɗan adam, yana ba da damar ƙarin hulɗa tare da yara da kafa haɗin kai. Gabaɗaya amfani da yaren gani mai launi mai launi yana isar da sautin raye-raye, matasa da abokantaka.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Tgl Tgl Alamar Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Tgl Tgl Alamar Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Tgl Tgl Alamar Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Girma da Fakitin: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Kalmomin Alama: Brand Design, Logo Design, Brand Identity, Education, IP Design
Fasahar Samarwa: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Ƙalubalen Zane: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Bincike: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Wahayi: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Tsawon Lokacin Aikin: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Tsarin Aiki: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Haƙƙoƙin Ƙirƙira: All copyrights DOTONE Brand Design,2021
Godiyar Hotuna: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021