Pastry Gift Box Akwatin Kyauta daga Fudesign - Kazuo Fukushima

Zane Pastry Gift Box Akwatin Kyauta daga Fudesign - Kazuo Fukushima mai nasara ne mai daraja sosai na 2019 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2019

Pastry Gift Box Akwatin Kyauta

daga Fudesign - Kazuo Fukushima

Abokin Ciniki: Shanghai Yuyuan（group）co. Ltd

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

29,895

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #77858

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Pastry Gift Box Akwatin Kyauta

Mr. Qiao wani irin kek ne na Yu Yuan. Alamar tana nufin yadawa da samar da kyakkyawar kalma ta wurin shimfidar wuri da birnin Shanghai. Sha'awar zane ya fito ne daga gine-ginen tarihi na Shanghai, yana wakiltar al'adun musamman. Ƙirar ƙirƙira ta shawo kan ƙaƙƙarfan tsarin gine-gine wanda zai iya zama siffar alama ta salon tsohuwar-Shanghai, hade da salon zamani. Yana sa kunshin kyauta ya jawo hankalin masu yawon bude ido don siye a matsayin ƙwararrun gida.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Pastry Gift Box Akwatin Kyauta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Pastry Gift Box Akwatin Kyauta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Pastry Gift Box Akwatin Kyauta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Girma da Fakitin: Width 250 mm x Depth 250 mm x Height 32 mm
Kalmomin Alama: Food, Package, Logo, Old Shanghai,
Fasahar Samarwa: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Ƙalubalen Zane: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Bincike: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Wahayi: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Tsawon Lokacin Aikin: The project started in November 2018 in Shanghai and finished in January 2019.
Tsarin Aiki: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Mambobin Ƙungiya: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing