Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki daga Willy Lai and Dave Torres

Zane Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki daga Willy Lai and Dave Torres mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Yanar Gizo.

ZinariyaYanar Gizo· 2020

Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki

daga Willy Lai and Dave Torres

Abokin Ciniki: Macy's

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Yanar Gizo

88,001

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #93996

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki

Gidan yanar gizon Macy's dandali ne na kasuwancin lantarki wanda ke ba abokan ciniki damar sayen kayayyakin Macy's ta yanar gizo. An sake fasalin gidan yanar gizon a shekarar 2019 a matsayin martani kai tsaye ga ra'ayoyin abokan ciniki, wanda ya haifar da tsari mai tsafta, sauƙi da kuma wanda salon zamani ya yi wa jagora. Zayyanar ta samo asali daga kafofin watsa labarai na salon zamani da kayayyakin fasaha na masu amfani, kuma tana da nufin bambanta Macy's daga sauran 'yan kasuwa masu fafatawa. An yi amfani da fasahohin yanar gizo na zamani masu daidaitawa, saboda haka ana iya kallon shafin a kwamfutoci na tafi-da-gidanka, allunan lantarki da wayoyin hannu masu wayo. Binciken ƙwarewar masu amfani ne ya jagoranci sake fasalin, gami da bincike-bincike, tattaunawa da gwajin sauƙin amfani.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Macy’s Website Gidan Yanar Gizo na Kasuwancin Lantarki yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Girma da Fakitin: We developed reponsive web design across different devices.
Kalmomin Alama: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Fasahar Samarwa: We utilized modern responsive web technologies.
Ƙalubalen Zane: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Bincike: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Wahayi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Tsawon Lokacin Aikin: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Tsarin Aiki: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Mambobin Ƙungiya: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Godiyar Hotuna: Images courtesy of Macys.