Zane Occasional Motto Gani daga Zhenqi Ji mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2020

Occasional Motto Gani

daga Zhenqi Ji

Abokin Ciniki: Occasional Motto

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

12,235

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #98719

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Occasional Motto Gani

Builtarfin gani na "Motsi Lokaci" an gina shi ne bisa ma'anar ma'anar sunan kamfanin, sannan aka fitar da mahimmancin yin magana ga mutane daban-daban. Asalin yana da launuka masu maɓalli da yawa, alamar tambari, da misalai da yawa waɗanda ke wasa tare da hoto na zamani, mai ɗorewa wanda ke sa kowane samfuran na musamman yake, amma tare yake da alaƙa daban-daban.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Occasional Motto Gani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Occasional Motto Gani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Occasional Motto Gani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Girma da Fakitin: Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
Kalmomin Alama: branding, design, logotype, modern, stylish
Ƙalubalen Zane: It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Bincike: There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Wahayi: We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Tsawon Lokacin Aikin: The project started in August 2019 in Irvine, CA
Tsarin Aiki: We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.